Mark your calendars! The Spring Parade of Homes by the Central Oklahoma Home Builders Association runs April 28, 29, 30, and May 5, 6, and 7. If you’re a participating builder, you need to know how to make your development stand out from the crowd. There are special tactics you can use to attract buyers and increase engagement during the parade. Here are some top tips from industry experts:
Let Your Landscape Shine
During the Parade of Homes, curb appeal is everything. Landscaping is the first thing people will notice, so it’s one area where you won’t want to cut corners. Hire a professional landscaper to bring in gorgeous native plants, flowers, and shrubbery to beautify your lawn. Take advantage of the spring season to highlight outdoor living spaces such as patios and pool decks.
Landscaping should represent the best of natural Oklahoma, with sustainable plants and trees that complement your build without overwhelming the exterior. Paraders will expect to see your home in all its springtime glory – magnificent green lawns, flowing fountains, and crystal clear aquamarine pools. Spend ample time on the exterior of the home, repainting or adding furniture as necessary to let it shine.
Hire a Specialist to Stage the Home
Many people lack the ability to imagine the full potential of a space without furniture and creative staging. A home stager will let your build really stand out, emphasizing its best features with strategic furniture placement and interior decorating. The money you spend on a professional stager during the parade will be well worth the investment when people on the tour can fully appreciate what a room can do.
A good stager will match the furnishings to your home, retaining the elegant, airy feel with simple and stylish décor. There should be crystal glasses and floral bouquets on tables, and a clutter-free kitchen that showcases open spaces. Furniture should be clean, stylish, and in a fashion that appeals to a wide audience. People love to see luxurious interiors that make a home appealing.
Pay Attention to Details
On the Parade of Homes, people will be admiring every inch of your builds – in and out. Don’t let one small detail throw off your hard work. Inspect your build from top to bottom, making sure everything is in its place before the tour begins. From polishing the hardware on the front door to filling the home with welcoming scents, the little things really make a difference during the parade.